اطلاعات درس

This course is aimed at managers, executives, investors, and entrepreneurs interested in creating, managing, or understanding business platforms. It is aimed at people looking to start platforms companies or convert their products to a platform business model. We will challenge you to think differently about pricing, innovation, control, and strategy. This course will combine real-world examples with explanatory theory. The course will prepare MBA students to operate effectively in platform business environments by providing a set of theory, frameworks, and tools to analyze and manage existing businesses and to develop launch strategies for new ventures. The diversity of industry coverage will provide tools for students from diverse backgrounds such as finance, marketing, and operations.

In this course, we will analyze actual cases and find the strengths and weaknesses of each section of the design in business models.